Purpose: Use compliments to build rapport, create tension, increase perceived exclusivity, and support sales without sounding needy or forced.

Rule of thumb: Compliment behavior, energy, and effort more than looks. One compliment at a time.

PHASE 1: RAPPORT BUILDING

Goal: Make the fan feel seen, comfortable, and interested in continuing the conversation.

What to compliment:

• Personality
• Communication style
• Openness

Approved compliments:

• You are easy to talk to.
• I like how you explain things.
• You seem calm and grounded.
• You are more thoughtful than most people here.

Do:

• Tie the compliment to what he just shared.
• Keep the tone natural and relaxed.

Do not:

• Compliment appearance this early.
• Use multiple compliments back to back.